Our Story

We are Chantal and Karen – two successful women from ’t Gooi who first met during Pilates. What started as shared workouts soon grew into shared values: a love for the good life, a beautiful glass of wine, inspiring conversations, meaningful friendships, discovering extraordinary places around the world, and above all… living, loving, and enjoying – always in balance.
That balance is reflected in our logo, with its subtle nod to Pilates. It symbolizes strength, flexibility, and finding your own center – in life and in everything you do.

As co-owners of Vinory Wines in Piemonte, we aim to make exceptional wines more accessible to women who want to enjoy life consciously. As true curators of the good life, we bring together wine, travel, and experience. We offer exclusive stays in our villas, bring exquisite Italian wines to the Netherlands, and host unique events – from intimate wine tastings to inspiring retreats.

With V Lifestyle, we invite you to taste, discover, and enjoy – not only the wine in your glass but everything that makes life richer. Because true enjoyment is found in perfect balance.